abhilasha shaktawat

A signature style isn’t about repeating motifs, familiar palettes, or recognisable silhouettes, those are merely its surface. A true signature is a point of view.  It is the invisible thread that ties every garment, every print, every campaign into one coherent universe. It’s what Milan Kundera meant when he wrote, “Business has only two functions, marketing and innovation.”  Style exists in the space where both meet, where identity becomes visible. When a brand has a signature, you don’t...

A premium collection isn’t defined by price, it’s defined by intention. Every element speaks: the fabric chosen, the weight of a button, the rhythm of a repeat, the clarity of colour, the way a silhouette breathes when it moves. Luxury is not loud; it’s considered. It’s the restraint in design, the confidence in details, and the narrative that binds it all together. "Premium isn’t about more, it’s about meaning." When a collection has a point of view, a reason to exist, it immediately steps...